Guide

The guide format is a comprehensive, in-depth resource on a topic. Unlike how-to articles that focus on a single task, guides aim to be the definitive reference for an entire subject area.

What is a Guide?

A guide is a long-form content piece organized into logical sections. It serves as a one-stop resource that readers can bookmark and return to. Think of it as a mini-textbook on your topic.

Structure and Navigation

Guides use a table of contents with anchor links so readers can jump to the section they need. Each section should be self-contained enough to stand alone while contributing to the overall narrative.

Depth vs Breadth

The best guides balance depth and breadth. Cover the topic comprehensively, but do not go so deep into any single subtopic that the guide loses focus. Link to more detailed articles for subtopics that deserve their own dedicated content.

When to Use the Guide Format

Use the guide format when your topic is too broad for a how-to but needs structured coverage. Guides work best for evergreen topics that readers will reference repeatedly — like this guide to understanding blog post formats.